Webmarketing

Video Advertising is Evolving in China

In 2012, OTV (online television), or distinctively pre-roll video, was the beloved of the China Web for brand name web marketers “discovered” it and began to invest at scale. JPMorgan quotes OTV ad revenue in China topped US$ 1.1 billion […]

Pinterest Introduces Related Pins for Better Discovery

Pinterest is adding ‘& lsquo; related pins & rsquo; to users & rsquo; house feeds, in a bid to enhance its discovery functions and pin-based recommendations. The pinboard-style photo-sharing website realizes that it is presently hard for some users to […]